![]() The co-founders began the development of Matter in early 2020, after raising an angel round, and later participated in startup accelerator Y Combinator’s summer 2020 batch.Īt the outset, one of Matter’s larger goals was to help people make better decisions about what to read. “It just became more and more apparent to us that there was an opportunity to build a better reading product,” he says. It’s still just words on a screen, but there’s a lot more you can do and overlay to that,” explains Springwater. “There were all of these pain points and frictions around reading online, and the media ecosystem was changing - you have the rise of newsletters, you have the rise of individual creators, alternative media - and also that there was all this potential around what you could do to e-reading. The frustrations with the current set of reading apps drove Matter co-founders Ben Springwater and Robert Mackenzie - who met while working at Nextdoor - to take on the challenge of building a new tool for online reading. And people don’t only want to consume reading material as text - they want to listen to articles as audio, highlight key points and discuss with fellow readers. A startup called Matter, which aims to build a better reading app for today’s internet, is launching out of private beta testing and announcing the close of its $7 million Series A, led by GV (formerly Google Ventures.) The app enters a space where technologies for saving articles to read later, like Instapaper and Pocket, have lagged behind how people are now consuming online reading - through newsletters, personalized recommendations in other apps or through suggestions from peers on social platforms, for example.
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